Content Management System is software that helps in managing, modifying, and creating content over the internet without having to acquire any specific technical knowledge. CMS tool helps in keeping the website in shape without having to write the codes; this tool brings many advantages such as quick deployment, ease of maintenance, cost efficiency, SEO-friendly features, and extendable functionalities such as APIs and plug-ins.
The content management system is expected to grow from USD 64.2 billion in 2020 to USD 116.2 billion by 2025, at a CAGR of 13.3% during the forecast period. CMS is made up of two things: Content Management Application (CMA) is the part that allows you to manage the content on web pages, and Content Deliver Application (CDA) is the backend part that lets one store or modifies the changes successfully.
The content management system is expected to grow from USD 64.2 billion in 2020 to USD 116.2 billion by 2025, at a CAGR of 13.3% during the forecast period. CMS is made up of two things: Content Management Application (CMA) is the part that allows you to manage the content on web pages, and Content Deliver Application (CDA) is the backend part that lets one store or modifies the changes successfully.
Following features, you must check before buying yourself a CMS tool
User-friendly interface and easy administration
The interface is one of the most important things one must look for while buying any software; the software must be easy to navigate. It is used for making things easier. Hence it should serve that purpose and not complicate the work. The admin dashboard should also provide clear visibility and must be able to keep records of scheduled content, monitor sites and administrator activity, expand functionalities with the help of APIs and plug-ins.
Strong publishing tools
As content holds an important place for firm as it allows to interact with audience on a large scale, the publishing tools must also be strong enough to support communication seamlessly across platforms. The software must provide customizable layouts and landing pages that can easily be integrated with new documents.
SEO friendliness
The Best CMS tool will have in-built SEO tools that will help one in creating URLs for your audience as well as search engines. It will let customize titles and descriptions. It will also help user search engine results look better.
Easy integration
The user will often want to share data on social media websites and interact with your audience, so a CMS tool must offer the option to easily share data on social media and making sure that the data is optimized for each specific platform
Analytical skills
An important part of any business is to be able to measure its performance. Similarly, the CMS tool must also be able to track engagement on various platforms. It should allow one to define KPIs and accordingly measure the performance. Unless one would know how one is performing, how’d one know what should be focused on?
Workflow automation and publishing controls
There is always going to be more than just one person involved in publishing the content, and there might be a possibility that your firm has different members for creating content and publishing that content. Hence, it is important to manage publishing control; allowing various roles and levels of access will give one some relaxation and will allow to give a final say on what is to be published.
Security
Currently, the data breach has become one of the most faced challenges among firms. Hence, stringent security is required to ensure that the data is safe. Not only customer’s data is ensured to be safe, but the data within the organization should also not be leaked. Thus, various access control options are offered that can be customized depending on the organizational structure.
Technical Support
Technical glitches are inevitable; hence, a good CMS will always provide you support, not all vendors provide a 24×7 facility, but you must look up for such vendors who at least have some backup ready if they can’t provide 24×7 services. For example, Drupal and WordPress have engaged community users who offer help through forums and other such pages.
Customizable Permissions
A number of CMS tools will offer customization but only to an extent, but to be able to achieve efficient workflow, the software must offer permission that can be tailored as per the requirement. For example, one wants to allow all your editors to be able to post content online, but want to restrict them from posting images. Hence, this kind of need can be catered with a proper CMS tool.
Useful templates
CMS will provide useful features such as creating a drop-down list of categories, creating meta descriptions, resizing images, give tagging options, and others. These features help save time and automate most of the work.
About 360Quadrants
360Quadrants is the largest marketplace looking to disruptUSD 3.7 trillion of technology spend and is the only rating platformfor vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeperinsights using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize theirquadrants, decide key parameters, and position themselves strategically in niche spaces to be consumed by giants and startups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. 360Quadrantswill also be launching quadrants in fields like Document Management Software, Video Editing Software,and Audio Editing Software.
