Email MarketingSoftware is aservice-based solution that is generally used by marketers for a range ofpurposes, right from developing a list of email subscribers to planning and creating tailored email templates to creating specific lists for more precise, applicable emails. With a diversity of services, resources, and tools, the software enables marketers to do much more than just send emails.
360Quadrants has chosen some of the Best Email Marketing Software providers inthe email marketing software market. This evaluation will help prospectivebuyers understand the software in greater detail and make the right choice for their business. All email marketing software providers in this assessment have been carefully evaluated against their products offered and business strategies and were placed on a quadrant, which is updated every quarter. 360Quadrants also conducts SWOT analysis and helps these software providers understand new prospects and the scope for improvement.
Email Marketing Software Companies QuadrantPositioning
360Quadrants hasassessed 35 software vendors that offer email Marketing Software, out of which29 were then placed on a quadrant under:
· Visionary Leaders
· Innovators
· Dynamic Differentiators and
· Emerging Leaders
MailChimp, AWeber, Constant Contact, Sendinblue,Zoho Campaigns, TwilioSendGrid Marketing Campaign, Salesforce Email Studio,iContact, Emma, and Campaign Monitor have been identified as Visionary Leaders in the Email Marketing Software market.
MailerLite, SARE, Doppler, CLOSE, andMustachehave been recognized as the Innovators in The Email Marketing Softwaremarket.
Stampede, Sendy,Repro, ShoutOut, and Mailjethave been positioned as the Emerging Companies inthe Email Marketing Software market.
Apptivo EmailMarketing, Second Street, GMass, Interstellar, Gist Email Marketing, Pure360,Snovio, and Elastic Emailhave been identified as Dynamic Differentiators in the Email Marketing Software market.
Different Types ofEmail Marketing
Top Ten Vendors of Email Marketing includes –
1 Mailchimp – Mailchimp is all-in-onemarketing platform that helps businesses to design and share campaigns acrossmultiple email and ad channels, integrate with services, and track results. Mailchimp is a user-friendly AI-powered tools that offers automation of marketing services.
2 Constant Contact – Constant Contact is an emailmarketing tool that helps businesses and individuals with a robust suite of webbuilding, ecommerce, domain, logo making and online marketing tools. It offers an easy to use editor for email designing and email marketing services.
3 Sendinblue – Sendinblue is the completeall-in-one sales and marketing platform and service for email automation. Itoffers automation of digital communication marketing services and active customer support for the digital marketing of a business.
4 MailerLite – MailerLite is an easy-to-useemail marketing software that help businesses collect and manage emails fortracking, creating and sending email promotions and welcome emails. It also automates the marketing strategies with 24/7 live support.
5 Zoho Campaigns – Zoho Campaigns is a simpleemail marketing automation tool that enables user to create beautiful emailsusing the pre-designed templates, layouts, and the drag-and-drop editor. Zoho Campaigns help users focus more on growing audiences, customers, and sales through CRM and social media integration.
6 Campaign Monitor – Campaign Monitor is aneasy-to-use, professional-grade email marketing and automation tool that helpsbusinesses send beautiful and personalized emails to promote loyal engagement and conversions.
7 iContact – iContact is a professionalemail marketing automation platform useful for businesses of all sizes andstages to maximize their marketing campaigns for higher level results.
8 Salesforce Email Studio – Salesforce Email Studio is apart of Salesforce Marketing Cloud that provides personalized best email marketing software solutions from basic newslettersto complex campaigns. Salesforce Email Studio offers promotional,transactional, and triggered messages with real-time reporting to track businesses performance.
9 AWeber – AWeber is an email marketingsoftware used for small businesses. AWeber offers an automation of email followup and delivery of newsletters for increased sales. AWeber can quickly load and manage contacts, build responsive landing pages, send emails and analyze results effectively.
10 Robly – Robly is an email marketingtool that uses its innovative RoblyID technology that helps increase anemail list by 10x through anonymous website traffic.
Other vendors of Email Marketing are Gist, SendPulse,Snovio, ShoutOut, Doppler, Mustache, Mailjet, Sendy, Close, Apptivo, Enabler,Litmus, Interseller, Twilio, Second Street, Moosend, OpenMoves, Pure360, Stampede, GMass, Elastic Email, Emma, Repro and SARE System.
Types of Email Marketing
Transactional Email – The primary purpose of atransactional email is to alleviate, convey and confirm a commercialinformation usually activated on a customer’s action with a company. The transactional messages include purchase or order confirmation emails, order status emails, dropped basket messages, password reset emails reorder emails, and email receipts, etc.
Direct Emails – Direct emails are sent only tocommunicate a promotional message to its end users. Organizations can collect alist of prospect or current customers’ email addresses and send direct promotional messages such as special offer about a product or a product catalog to these collected email addresses.
Loyalty Emails – Loyalty emails can be used tofocus on topmost customers and recipients for lead nurturing and sales. Loyaltyemails are usually tailor-made and can take the forms of newsletter, reminders, and transactional notifications.
