Company Overview
Polycom(now known as Poly and a part of Plantronics) is an American multinationalcorporation that develops video, voice, and content collaboration and communication technology. The company has been focussing on a number of fast-growing markets in these industry segments for its medium to long term growth.
Polycom operates in marketssuch as 360-degree camera market (growing at 27.1% CAGR), Video StreamingSoftware market (18.5% CAGR), Hosted PBX market (14.9% CAGR), and High-speed Camera market (11% CAGR).
Apart from these, Polycomalso operates in markets such as Managed Services Market (market size $225 Bnin 2020, growing at 7% CAGR), and Cloud Managed Services Market (market size $62 Bn in 2020, growing at 13% CAGR).
Polycom High-Growth Opportunities across Industry Segments
Top Hot bets for Polycom in Software & Services Industry –
· Enterprise Collaboration Market - valued at $41.87 billion in 2020globally, growing at 12.7% CAGR
· Content Services Platform Market - valued at $33.46 billion in 2020globally, growing at 21.7% CAGR
· Video Streaming Software Market – valued at $6.32 billion in 2020globally, growing at 18.5% CAGR
· Cloud Managed Services Market - valued at $62.24 billion in 2020globally, growing at 13.3% CAGR
· Network Security Firewall Market - $3.74 billion market globally,growing at 22.9% CAGR
· Overall, these markets present a good opportunity for Polycom’s growth.
Potential Growth Opportunities for Polycom
The most promising adjacent market opportunities for Polycom to potentiallyexploit for long-term revenue growth are –
· Transparent Caching Market with a global market opportunity of $0.88 Bn,growing at a CAGR of 37.28%
· Managed Detection and Response market with a global market opportunityof $0.96 Bn, growing at a CAGR of 31.6%
· Telecom Cloud Market with a global market opportunity of $16.33 Bn,growing at a CAGR of 21.4%
· Video on Demand (VoD) market with a global market opportunity of $45.7Bn, growing at a CAGR of 17.5%
· Social Media Analytics Market with a global market opportunity of $2.56Bn, growing at a CAGR of 24%
· Managed Security Services Market with a global market opportunity of$20.02 Bn, growing at a CAGR of 13.9%
· Security as a Service Market with a global market opportunity of $10.96Bn, growing at CAGR of 13.8%
· Video Surveillance Market with a global market opportunity of $ 39.01Bn, growing at CAGR of 10%
